Friday, April 24, 2026
HomeXboxNew Xbox CEO: ‘The plan’s the plan until it’s not the plan.’

New Xbox CEO: ‘The plan’s the plan until it’s not the plan.’

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New Xbox CEO: ‘The plan’s the plan until it’s not the plan.’
Microsoft gaming CEO Asha Sharma says almost nothing’s been decided about the future of Xbox, telling Windows Central:
Right now, I need to learn, candidly. About the ‘why’ of these decisions, what we were optimizing for, and what the data says about the Xbox strategy today. That’s the honest answer. I’m looking at lifetime value, not just what happened in a previous moment, or in short term efficiencies and things like that. The plan’s the plan until it’s not the plan.
Nothing might be the right thing to promise at a moment like this. But she also says hardware news announcements are coming.
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