The Asus ROG Xbox Ally gaming handheld is supposed to launch in just over three weeks, yet we still don’t know how much the new console will cost you. However, a new leak from the United Kingdom hints at a potential price and a pre-order date.
The leak comes from an alleged worker at the UK chain Argos who posted photos of promo materials for the Xbox Ally on Reddit (spotted by PC GamesN). Note that this is only for the Xbox Ally, not the higher-end Xbox Ally X, which is rumored to cost closer to $1,000
This leak puts the Xbox Ally closer to Valve’s Steam Deck OLED. In the leaked image, we can see a listed price of £499.99, which is around $670 in conversion prices.
That conversion doesn’t take into account taxes or how Asus and Xbox will price the handheld for the US market, which is tricky to predict given the fluctuating tariffs affecting goods coming into the country.
That said, PC Games points out that when you factor in taxes UK prices tend to align closely with US ones. So, it wouldn’t be too surprising if the Xbox Ally hits between $500 and $600 at launch.
The promotional posters don’t show the pre-order date, but the leaker says that they’ve seen materials indicating that pre-orders start today (September 24). As of this writing, I haven’t seen any pre-orders open yet, but there’s time for that to change.
How does the Xbox Ally compare to the Steam Deck
On paper, the Xbox Ally is actually fairly similar to the Steam Deck OLED, so a similar price would give the Steam Deck some real competition in a space where most handheld consoles are far more expensive than Valve’s offering.
The Xbox Ally may be a step down from its beefier buddy but it’s definitely not a weakling on paper. With a version of Windows 11 optimized for gaming and a new Xbox interface, this could be a tempting offer compared to the Steam Deck.
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Asus ROG Xbox Ally price and preorder date leaked by UK retail employee – and it’s not as expensive as we thought
