Aurora to Capitalize on Rise of Gaming With Youth Esports Program

“I knew, having kids myself, about the growing popularity of esports,” says Derrick Tripp, sports superintendent for Aurora. “For a community the size we are and the diverse population we have, it seems like a winner.” The program is the brainchild of Hamm, who grew up in Aurora and “wanted to do something for the community” that stood out. A fan of video games himself, he pitched the idea to his higher-ups at the City of Aurora after he realized that an esports HQ could be housed in the renovated space at Exposition Park.
Kids in the program say that it’s a great after-school option. Some would be playing video games at home anyway, they add, but this allows them to be with friends after school and spend quality time with family later.
“I joined it because I really like playing video games, especially FIFA,” says Dylan Cotino, a sixth-grader, referring to the popular soccer game series. “I’m not playing video games after this at home. I get to spend time with my family at home. [My parents] really like it.”
“It’s a fun after-school activity to do,” adds eighth-grader Amara Edwards. “It gives my parents some time to pick me up after school, so it’s a nice thing for kids to go to if their parents can’t pick them up right when school gets out.”
Students point out another benefit: They get to play games that their families may not be able to afford.
“I got interested in this because you don’t usually get PCs and games like these at your house, because you don’t have enough to pay for that,” says one sixth-grader. “I’m having great fun here. It’s a good place.”
click to enlarge Amara Edwards plays Bloxburg on the PC after school through the Aurora esports program. Bennito L. Kelty
Late last year, Cherry Creek High School became the first high school in Colorado to win a CHSAA-sanctioned esports title after its esports team won the state championship in Rocket League , a fast-paced video game in which cars play soccer with a giant ball.
“I don’t turn people away,” Hamm says. “We want them to enjoy the space.”
Another group that makes use of Aurora’s esports offerings is the
Kids interested in joining Aurora’s esports program can schedule a sixty-to-ninety-minute session at any time from 3:30 to 7:30 p.m. Tuesdays, Wednesdays and Fridays, or from 5:30 to 7:30 p.m. on Thursdays. The cost is $3 per session except on Fridays, when it’s free. The Aurora esports program is for kids eleven to seventeen, but some as young as eight have come in with their parents, who will often play, too. Adults with disabilities also use the program through Aurora’s Adaptive Recreation and Inclusive Services for Everyone service, or ARISE.”I don’t turn people away,” Hamm says. “We want them to enjoy the space.”Another group that makes use of Aurora’s esports offerings is the COMPASS after-school program , which is run by both the city and Aurora Public Schools to place kids in extracurricular activities. COMPASS participants have access to the esports program every Thursday from 4:30 to 5:30 p.m.Kids interested in joining Aurora’s esports program can schedule a sixty-to-ninety-minute session at any time from 3:30 to 7:30 p.m. Tuesdays, Wednesdays and Fridays, or from 5:30 to 7:30 p.m. on Thursdays. The cost is $3 per session except on Fridays, when it’s free.
“The focus is more on community, but we still have to generate revenue,” Hamm notes. “The birthday parties and summer camps do that for us.” The program is set to host its first Minecraft and Rocket League summer day camp in June and July. The space can also be used for birthday parties, which helps bring in revenue to fund the esports program.”The focus is more on community, but we still have to generate revenue,” Hamm notes. “The birthday parties and summer camps do that for us.”
Kids playing too many video games may be a top concern for a lot of parents these days, but the City of Aurora sees things differently.Recognizing the industry as a legitimate future form of competitive sports, Aurora has launched an esports program that it hopes to one day expand with the help of nearby high schools. The eight-month-old program is housed in a small space at the back of the Expo Recreation Center at Exposition Park, across from Highline Community Elementary School,near South Havana Street and East Mississippi Avenue.”It’s a big vision by Aurora,” says Adam Hamm, a recreation specialist for the city who is leading the project. “I just brought up the idea of esports and how it’s surging, and I think the idea really took hold once I started talking about it as an investment in the community.”With an investment of about $25,000, Aurora’s Recreation and Sports Division started the program in October by buying the latest next-gen consoles — the Xbox Series X and PlayStation 5 — as well as a Nintendo Switch. The city also put in ten professional gaming computers, with games like Rocket League, League of Legends and Fortnite.Currently, Aurora is the only city in Colorado with its own esports program, though two others are housed in parks and recreation districts. With so few in existence, Aurora isn’t able to able to set up competitions, but Hamm hopes to see that someday down the road.The esports community is popular around the world; in Colorado, it recently gained legitimacy after the Colorado High School Activities Association — the same body that governs high schools sports around the state — began recognizing esports teams and competitions at high schools.Rocky Mountain High School in Lakewood has an esports team that went undefeated in the classic animated racing game Mario Kart and beat Pueblo West a few weeks ago to win the state Mario Kart championship.Outside of high schools, only two other esports programs exist in Colorado — putting Aurora ahead of the curve. One is at the South Suburban Parks and Recreation District that includes Littleton and Centennial, and the other is at the Foothills Parks and Recreation District in Jefferson County.Looking to give Aurora’s program more of a competitive aspect, Hamm is working with CHSAA to partner with a local high school — either Gateway (Hamm’s alma mater) or Overland High School. Aurora is hoping to offer its space and equipment to help form a school esports team.”I have big aspirations for the program,” Hamm says. “Esports isn’t going anywhere. It’s picking up.”Only a few games are sanctioned by CHSAA for competition — including Rocket League, Mario Kart and League of Legends, which has two teams of five fantasy-like characters battling it out in an arena. Hamm wants that “game pool” to expand, and thinks it can with out-of-school esports programs.The benefit of having an esports team housed with Aurora’s program is that it avoids the protective firewalls that public schools use to keep kids from misusing the internet. Those firewalls also keep students from accessing more than a few video games. Aurora’s program has a larger catalog and offers games on consoles like PlayStation and Xbox, which don’t have firewalls.