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Love Hurts: Why Sentimental Investing Is a ‘Stupid Investment Trick’

The classic rock legends Nazareth said it best: “Love hurts… love scars, love wounds and marks any heart.” In the world of wealth management, love doesn’t just mark your heart—it marks your brokerage statement in bright red ink. Emotional attachment is the silent killer of the well-crafted portfolio. Whether it’s a sentimental connection to a deceased relative or a borderline-religious devotion to a celebrity CEO,

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