The premise of the video game Q-UP seems ridiculously simple and simply ridiculous: an esport where every match is decided by a coin flip. “Whenever someone sees Q-UP for the first time,” said James Lantz, one of its designers, “they’re like, ‘This is the dumbest thing I’ve ever seen in my life.’”
But hiding under the binary surface is demented complexity. That includes its stance on competitive games like League of Legends or Overwatch 2 that are the targets of its satire. It is equally a savage critique and a loving appreciation of esports culture.
Another of the game’s designers, Frank Lantz, the founder of New York University’s Game Center and James’s father, has made a career of transforming maligned game genres into profound experiences. His cult-hit game Universal Paperclips (2017) appears at first to be a primitive idle game, akin to Cookie Clicker, but eventually reveals its terrifying vision of an artificial intelligence that takes instruction far too literally. Q-UP, Frank Lantz said, is that game’s “spiritual successor.”


